My team and I came up with a Facebook campaign that was directed at spouses and partners of men who sported facial hair, in an effort to encourage proper and regular grooming, by submitting their partner’s faces and the wittiest answer on why they want to #shavemyman. The Facebook posts and advertisements encouraged viewers to submit wild and crazy ideas by displaying captions that accompanied the images. The wittiest answers would each receive a new Schick Hydro 5 shaver in addition to shopping vouchers.