Portable Systems, an IT services company based out of Australia, approached me requesting a redesign of their company branding and website following their expansion and acquisition of another IT services firm. Portable Systems mainly caters to B2B and B2C businesses who rely heavily on IT systems to manage their business on a day-to-day basis (think public and private sector databases, such as hospitals, clinics, shipping and logistics, etc). While already having a steady local client base attained through offline advertising and word-of-mouth, they intended to break into the online scene, retaining their existing clients as well as reach out to other businesses in the region with the services that they provide.

The first order of business was to scope out the competition in the region. I conducted a competitor analysis report to benchmark Portable Systems against its top competitors, most of which are IT service companies also based in the Armidale/Sydney region. I wanted to find out how strong of a digital presence they have and some of the SEO keywords and meta description that they were using to appear in search results.

I sent out two separate surveys, the first targeting the stakeholders / employees of the company and the second, towards the company’s customers.

The Employee survey attempts to gain insight into the daily lives of the employees at work, such as:

• What constitutes a productive workday for the employee
• What systems do they use to complete their daily tasks
• What are the pain points they face in their respective departments

The Customer survey mainly consists of finding out:

• What their preferred method(s) are when contacting Portable Systems for support
• What is a service that they would like to see Portable Systems provide that they don’t already
• Which products and services are they aware of that Portable Systems is able to provide